Change is great! It makes life less boring and repetitive. The same goes for the world of digital design. Trends are evolving throughout the years and what has been cool and impressive two years ago wouldn’t be so mind-blowing today. Not only that but new tools and possibilities are coming our way so with the start of 2018 there has been a lot of new trends that appear in web and graphic design evolution. Here are some of our highlight examples!

Colors and Gradients

Make it colourful! And then...a little bit more colourful. Vibrant colors are all in stronger than ever with the duotones, tritones trend that’s been going around. Spotify is a perfect example of implementing this brave colour trend into their identity.
In the past, there were just gradients and there was just flat design. Today the two collide together with gradients being a flat design enhancement.

This all started with Instagram changing their visual identity back in 2016. From then on gradients have been welcomed by many other brands like Spotify and Apple. Adding two or even three vibrant colors in the mix and making them clash together has become an interesting way to integrate a modern, contemporary look into your design.




They create more depth, good contrast and could be seen as web page backgrounds, headers, footers small buttons or icons with changing colours when hovered. Artists and illustrators also find them appealing and include them in their artwork creating a style called “semi-flat design”.



Today we can see a more creative flow when it comes to web design. Stock images are being replaced by custom made graphics and Illustrations are making their way among digital designs. Most popular of all are still the flat design or semi-flat design ones. Digital art, hand-drawn illustration and even custom typography have gained significant popularity over the past year and more 2D and 3D art seems to appear on website pages and apps for a more visual communication and a unique look.







Animations are huge part of ux and ui design. Movement gives feedback of the user’s task performance. It also creates a better user experience and guidance through the journey in the web page or app. They could be used for infographic charts, elements (easter eggs)  and navigation systems.

Other variations of animation could be seen in gifs and cinemagraphs, which are causing a boom around the web space. We could use gif anywhere now, even Instagram recently added the option of including them in our stories. And cinemagraphs appear to be coming on strong in 2018, creating a stunning and mesmerising effect when seen. A still picture with just a small subtle movement causes people to go crazy!  

digilabs-agency-digital-trends-for-2018-blog-think-denmark-copenhagen-15 - video example



Big, Bold and Beautiful! Typography has always been an important part of Web design. But today it’s taken to a whole new level of creativity. There’s a ton of new typography styles comin in. The trend of hand-lettering, calligraphy and experimenting with all kinds of combinations has turned out to be really resourceful for making an eye-catching web design.

The focus, however is mainly on being bold. Big headings and big letters for indication. Styles like 3D typography,  chaotic typography and double exposure






2018 seems to be full of new creative ideas and with technology continually improving no wonder what else will be out there halfway through the year. There’s a whole bunch of other graphic design trends that are going around, but we have narrowed it down to the top five hottest ones.

Stay creative!